Marketing Your Home-Based Business: Expertise

The ninth way you can market your home-based business is with expertise. If you’re running a home-based business, chances are you’ve become an expert on that topic. Use your knowledge and expertise to leverage speaking opportunities around your community.


Offer to speak to groups for free about your topic, such as giving horticulture tips on household plants if you’re a landscaper, or simple holiday crafts for children if you’re an art teacher. Find the right groups by visiting city or county Web sites and looking in newspaper calendar event listings.

Think beyond your business for more general subjects on which you can speak knowledgeably. For example, in addition to starting a home-based business topics, I list time management as one of my speaking subjects because as someone who works from home, I’ve become an expert on managing my time.

Another way to promote your expertise is through articles. Write free articles relating to your business, such as ways to keep a shaggy dog cool in the summer if you have a pet grooming service, for local newspapers, newsletters, magazines, and online city, county, or state Web sites. These news outlets are usually hungry for good quality articles that have broad appeal.

Develop a good relationship with the editors of these periodicals, positioning yourself as an expert on your particular business. When their reporters need a source on your particular topic, you will be the one they call—and reap free publicity for your business. Register with online sites like ProfNet that journalists use as a source resource.

Using your status as an expert about your home-based business can be a win-win marketing solution.

Until next time,

Sarah