In this age of electronic communications, using something as old-fashioned as a postcard to promote your business might seem like a throwback to the Dark Ages. But postcards can become a great way to capture the attention of current and potential clients.
Here are some tips to develop a smashingly successfuly postcard campaign.
Start with one idea per postcard. Don't overload your postcard with multiple ideas. Simplify your text to one idea or promotion per postcard. If you want to highlight several different things in an integarted campaign, consider doing a series of postcards instead of piling everything up on one postcard.
Write your copy with an eye for clarity, not cleverness. No one wants to get a postcard that cloaks its message behind overly cute word play or coyness. You don't have to be boring with your word choices, but don't go too far in the opposite direction and have copy that the reader doesn't get.
Use artwork sparingly. Don't have your copy overwhelmed by the postcard's design. Go with streamlined instead of cluttered when it comes to graphics. Many printers--both online and traditional--have templates you can customize.
Shop around for the best price. Online printers such as Vistaprint.com offer good prices on good quality print jobs. But don't forget to call your local printer, such as FedEx Office, to talk about pricing because you might be surprised how affordable local printers can be.
Postcards can be an effective marketing tool that any business should consider adding to their advertising program.
Until next time,
Sarah
Here are some tips to develop a smashingly successfuly postcard campaign.
Start with one idea per postcard. Don't overload your postcard with multiple ideas. Simplify your text to one idea or promotion per postcard. If you want to highlight several different things in an integarted campaign, consider doing a series of postcards instead of piling everything up on one postcard.
Write your copy with an eye for clarity, not cleverness. No one wants to get a postcard that cloaks its message behind overly cute word play or coyness. You don't have to be boring with your word choices, but don't go too far in the opposite direction and have copy that the reader doesn't get.
Use artwork sparingly. Don't have your copy overwhelmed by the postcard's design. Go with streamlined instead of cluttered when it comes to graphics. Many printers--both online and traditional--have templates you can customize.
Shop around for the best price. Online printers such as Vistaprint.com offer good prices on good quality print jobs. But don't forget to call your local printer, such as FedEx Office, to talk about pricing because you might be surprised how affordable local printers can be.
Postcards can be an effective marketing tool that any business should consider adding to their advertising program.
Until next time,
Sarah
