How to Avoid Your Emails Landing in Spam Filters

Many businesses use email to communicate with potential clients and current customers, generally sending out missives to lists of email addresses at the same time. With email spam a concern for us all, here are some things to keep in mind so that your communication doesn't end up in someone's spam filter.

Avoid using one of the 200 most common trigger words and phrases. Craig Klein lists those words on his blog, but here are some of them: free anything, no purchase necessary, this isn't junk, this isn't spam, while supplies last.

Make it useful and personal. Be as specific as possible and don't use generic examples or terms when describing your business.

Keep your focus on the customer and the product. Don't be too broad in your emails.

Don't overuse your email list. Make sure that what you're sending is important, and don't send too often.

By following these tips, you can help to keep your emails from the spam filter and into the inboxes of your customers.

Until next time,

Sarah