Blogging Mistakes

As a small businessperson, blogs can be a great way to connect with clients, new customers and the general public. However, it's easy to make mistakes when it comes to blogging. Here are some common missteps people make with their blogs.

Not being consistent with blog updates. A blog needs to be fed on a regular basis to grow.  Posting sporadically can kill a blog pretty quick.
Solution: Blog at least once a week, preferrably twice a week. Most blogging programs allow you to schedule blogs, so you can write them up in advance and have them queued up for the future.

Talking too much about your business or products. Sure, you want to mention your business or products, but don't fall into the trap of trying to promote yourself in every blog post.
Solution: Only mention your product when it truly fits well into the blog post. Limit yourself to a few mentions a quarter, if you need more hard-and-fast guidelines.

Not integrating your blog into your website. Having your blog as part of your website is smart and simple. You don't want people going to several different sites to read your blog and then find out information about your company.
Solution: Talk to a website designer about embedding your blog into your home page or website. My blog, which is run by Blogger software, is seamlessly seen as part of my website's home page.

Not promoting your blog on social media. Simply writing a blog post doesn't mean it will get read. You need to generate interest in your blog post by driving traffic to your blog.
Solution: If you have a company or business Facebook, Twitter or Google Plus account, then be sure to mention when you have a new blog post. That can help drive traffic to your blog.

By avoiding these common mistakes, you can make your blog posts more readable and user-friendly.

Until next time,

Sarah