I wish all my readers a very Merry Christmas and a Happy New Year. I will return to blogging about working from home and other related topics the week of January 2.
"It's the way of the world right now,” said Linda Darragh with the University of Chicago's Booth School of Business, in the article. Companies just starting up like to hire freelancers. “When you're in that lean start-up mode, the fewer expenses and the more people you can talk to, you're better off,” she said.
One company outsources marketing, web development, bookkeeping and tech support to independent contractors. After the holidays, brush up your resume and start contacting smaller companies to see if your skills and abilities could be a good fit for short-term and long-term projects.
If an article headline ever caught your eye but you didn't have time to read it right then, there's an app for you. Instapaper allows you to save the article for reading later. Flipboard for the iPad lets you collect Facebook and Twitter feeds for later reading into your own personal "social magazine."
Both of these tools are useful only if you actually return at a later date and read the material. Otherwise, they could become the digital equivalent of the magazine rack or newspaper basket that is filled to overflowing with unread material.
If I had a smartphone, I would use Instapaper, but that's another bit of technology that will have to pass me by for now.
Marketing your product or services via email can be effective and inexpensive. "Top 3 Email Marketing Tips" from E-CommerceGuide provides some additional ways to make every email count.
First, make sure you're sending to those who want to hear from you. Make opting out easy for those who decide not to continue receiving emails from you or your company. Nothing is more annoying than having to jump through hoops to get your email address removed from a company's marketing list.
Second, consider using a soft-sell approach instead of a harder push for your products or services. Sometimes, those hard sells are a good thing, but other times, sending out an email with tips on how to do something that prominently mentions your product might snag the customers' attention better.
Third, use a call-to-action in your email. Asking customers to come to your website via a special link in the email can generate a good response.
Working from home sometimes necessitates finding a place to work outside the house. But why pay for Wi-Fi when there are plenty of places that offer free Internet access.
The December issue of At Home News provides a list of places that offer free Wi-Fi. To sign up for the free, monthly e-newsletter, click on the newsletter tab at the top of this page.
Here's another tool for handling the deluge of email we all get. If you have an iPhone, AwayFind can help manage your email by forwarding only email from selected recipients to your phone, leaving the other email to be answered at your leisure.
You can sign up for a free version of the program or pay for more robust services. The service can alert you via Twitter, SMS, chat or even calling you up and reading the email to you verbally.
If you don't want to miss important emails from specific senders, signing up for AwayFind might be the ticket to helping you manage your email.
Before 2010 turns into 2011, there are a few things you can do to make your 2010 taxes a bit easier. Start by making sure your bookkeeping is up-to-date. Find receipts needed for tax purpopses and put them together in one place, like a folder or envelope. Maximize your charitable donations before Dec. 31, and make sure you receive proper documentation from the organization for tax purposes. Upgrade old office equipment. Purchasing new or new-to-you computers and other office electronics, etc., can be tax deductible if you work from home. As with any tax information, consult a tax advisor for specifics relating to your particular situation.